How to write your Brand Statement




Have you thought about your brand and what your brand statement is? 

I've got 5 simple steps to help you write your brand statement in just a few minutes.

Let's start by thinking… What is a brand? 

·       A brand is what people say about you after you've left the room.

·       It's how people describe you.

·       Your words, actions, decisions and body language all impact your brand.

But remember, it's not just about reality… how people perceive you could be different to reality - but it has a massive impact on your brand.

So grab a pen and paper and write down what comes to mind when I ask you the following 5 questions:

1.      When people think of you what words do you think come to mind?

2.       How would you like people to describe you?

o   It could be innovative, respectful, caring, inspiring, fun, genuine, energetic, takes action or any number of words.

3.       Next write down 10 words that are really important to you about your brand?

4.       Now underline the 5 that resonate most with you

5.       And lastly incorporate all those words into a sentence

Let me share my 10 words with you:

Trustworthy, helpful, coach, inclusive, engaged, engaging, happy, genuine, smart, positive

And when I incorporated those 5 words into a sentence my brand statement is: 

I am an engaging leader and coach who is trustworthy and genuine making a positive impact on our business.

It took me a few goes at writing the sentence and the more the 5 words really resonate with you the easier it will be.

I loved this exercise so thanks to Ruth O'Neill for sharing.

Feel free to share your brand statement in the comments.

Comments

Post a Comment

Popular posts from this blog

Objective, Strategy, Tactics

Image
If you're anything like me, you start January thinking ' how can this year be 'my year' ', you may want to aim for a promotion , be seen as a high performer or view this year as your 'career accelerator year'. I believe that to feel like you're achieving great things you need to be really clear on your goals and have clear objectives . If you're a people manager you'll also probably see January as the month to nail everyone's objectives and have a plan for the whole team. You can use this tool to write your own work objectives, help your team write theirs or plan how you're going to achieve your career goals. The idea is to split your objectives or goals into the following 3 areas: Objective Strategy Tactics The problem with just writing an objective and no more is that sometimes it can be so big that you can't actually measure if you're on track and you don't know what steps you need to take to achi
Read more

10 ways to ensure you don’t burn out and how to appear to ‘have it all’!

Image
How do you do it all? How do you not burnout? I often get asked these questions, so I wanted to share my tips. Prioritise . Yes now vs not now! This is something I do every single day Have non negotiables that you live by e.g. logging off at a certain time or not working at the weekend (this really helps you prioritise) Outsource what you can. We don't feel guilty paying someone to cut our hair, so why feel guilty paying someone to clean our house? Trust : That others can do things as good or better than you. This helps with delegation Choose gratitude . Even on the busiest and stressful days, challenge yourself to think of just 1 thing you're grateful for Make space for what gives you energy every week - for me it's helping people so sharing content / coaching / mentoring all tick this box for me Choose if you give something 0/10 or 10/10 . Life's too short for 7 out of 10's! Spend 5 mins every day doing something that makes you smile . Read a book, cuddle your
Read more

My Top 2 Interview Tips

Image
After spending 11 years at the same company. I recently took the huge decision to leave and join Adobe… Adobe want to be known as a company 'who conducts good interviews' but are 'difficult to get through' and I have to say that I loved their interview process…  Not sure what that says about me!!! I had 5 interviews over the space of a month and it's led me to want to share  my   top 2 interview tips. For me there were 2 things that I spent time prepping for and I believe they could give you the edge when you're preparing for your next interview… 1.        Think about how you want to come across 2.        Plan questions that you want to ask 1.        How do you want to come across? A lot of people focus on what questions they think they're likely to be asked and therefore how to respond. But when you really think about it,  what are the odds of you accurately guessing any of the questions you'll be asked?! Instead, think ab
Read more