How to write your Brand Statement
Have you thought about your brand and what your brand statement is? I've got 5 simple steps to help you write your brand statement in just a few minutes. Let's start by thinking… What is a brand? · A brand is what people say about you after you've left the room . · It's how people describe you. · Your words, actions, decisions and body language all impact your brand. But remember, it's not just about reality … how people perceive you could be different to reality - but it has a massive impact on your brand. So grab a pen and paper and write down what comes to mind when I ask you the following 5 questions: 1. W hen people think of you w hat words do you think come to mind? 2. How would you like people to describe you? o It could be innovative, respectful, caring, inspiring, fun, genuine, energetic, takes action or any number of words. 3. Next write down 10 words that are really important to you about your brand? 4.