How to write your Brand Statement
Have you thought about your brand and what your brand statement is? I've got 5 simple steps to help you write your brand statement in just a few minutes. Let's start by thinking… What is a brand? · A brand is what people say about you after you've left the room . · It's how people describe you. · Your words, actions, decisions and body language all impact your brand. But remember, it's not just about reality … how people perceive you could be different to reality - but it has a massive impact on your brand. So grab a pen and paper and write down what comes to mind when I ask you the following 5 questions: 1. W hen people think of you w hat words do you think come to mind? 2. How would you like people to describe you? o It could be innovative, respectful, caring, inspiring, fun, genuine, energet...