Influencing... Part 1 of 4
Have you ever
wondered how some people just seem to have a knack of being able to persuade
you to do something? (like stay for just one more drink!!!)…
If you want to either learn how to influence and persuade people or maybe to just be more aware of people trying to
influence you, then keep reading as there are 4 styles you need to be aware of.
I've split this blog
into 4 parts so that I can keep to my usual short and hopefully sweet style! This is part one
with the next three to follow..
In each part I'll
share the style and then bring it to life for you… I've given the same example
for each one to show that you really can use any of the 4 styles depending on
who you're trying to influence… I've used an example that I'm faced with day in, day out in my job but you really can spin it for absolutely anything.
Persuading
This type of
influencing is called persuading… This
is a good one to use when you are seen as the expert and you have some facts to
back up what you want… Normally you will have some information or fact that the other person will find compelling and it's best used when both parties are objective and
rational with neither of you being too emotional about the subject.
I find this the
easiest to understand and put into practice as it is very straight forward…
There are just two
steps…
- Propose
- Reason
Propose by putting
forward an idea, suggestion or recommendation…
Then reason by
giving facts, logic or an argument to back up your proposal… I always like
the power of 3 so even better if you have 3 reasons why your proposal works…
So, putting this
into an example….
(Propose) - I believe we should
sign off this customer promotion today.
(Reason) - We've done a trial
and seen a 20% increase in sales, it's at a price point that is compelling in
the market and the business case shows that it's highly profitable.
Or putting a
cocktails spin on it rather than coaching!!
(Propose) - I think you should
stay for one more drink.
(Reason) - You'll still be able
to make the last train home, we've had loads of fun so far and you still haven't
told me about…
So that's one down and three to go... Follow my Facebook page by clicking here to make sure you don't miss the next instalment!!
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