Start with the Why...
If you want someone to agree with you, start with the Why … So often we ask for things by starting with what we want , rather than why we want it … 'I want you to get ready for your swimming lesson' rather than 'I think you'll be good enough to swim by yourself with your friends this summer holiday' Or 'I want funding for a project' rather than 'I believe we can create a better experience for our customers'…. 'Oh, and I need some money to fund it!' People don't buy what you do, they buy why you do it… This week I learnt about Simon Sinek's Golden circle… The theory is that you need to start with Why , then How and finally What , whereas so many of us start with What, then How and actually often forget about Why… So what do we mean by starting with the Why? It's all about the Purpose , your Beliefs , what Drives you. Why are you having a 4 hours meeting? Why do you need extra res...